Social Media Videos
- Generate more engagement
- Algorithm boost
- Increased sales
- Grab people's attention
- Higher return on ads
- Professionally designed in After Effects
Video is a fantastic tool when you're looking to make an impression with your audience. Our videos are designed using motion graphics, one of the most effective types of media when it comes to engaging your audience and increasing your conversions. Using motion graphics in your social media videos can increase conversions by up to 80 percent compared to other media types.
Motion Graphics
Motion graphics is a tried, tested and proven method when it comes to grabbing attention and driving engagement. Our peripheral vision is attuned to detect movement, and while users scroll by other media types the animated graphics and eye catching transitions are a lot harder to ignore. With video grabbing the highest engagement of any other content type on platforms such as Facebook and Instagram, motion graphics is an affordable and effective way of producing video content for your social profiles without spending thousands producing high end video.
Instagram & Facebook Posts
We provide short, to the point animated videos designed to grab attention and stop users scrolling by your post. Our promo videos are generally within 5–15 seconds, which is recommended by Facebook for adverts and promotional videos. People's time is valuable and the data is clear: if you don't grab people in the first 5–15 seconds, they're gone.
Video Formats
Social Media Video Posts — 1080 x 1080
1080 x 1080 video dimensions are ideal for Instagram and Facebook posts. They display well on both desktop and mobile, making them a popular choice for adverts and posts on both platforms.
Instagram & Facebook Stories — 1080 x 1920
1080 x 1920 resolution can be used as Instagram or Facebook stories and also on TikTok. Demos are best viewed in full screen mode.
Landscape Video — 1920 x 1080
1920 x 1080 videos are widely used across most platforms. The format is used on YouTube and is best for websites, making it a popular choice. Instagram also accommodates 1920 x 1080 video playback so you can post and play landscape video on your Instagram accounts.
Why Video Works on Social Media
- Social media video content typically performs best — most algorithms prefer it over other media types
- LinkedIn users are 20x more likely to share a video than any other type of media
- Tweets with video see 10x more engagement than those without
- Over 85% of Facebook users watch videos with the volume off
Our videos are designed using motion graphics built with industry leading software Adobe After Effects. We provide short, simple, visually appealing videos that grab your viewer's attention. Always presume your videos will be watched with the volume off.
Tips for Awesome Social Media Videos
Keep it Short
Social media videos used for ads and promotions should be between 5–15 seconds. The longer your video plays the more chance you will lose the viewer. The goal is to grab the user's attention and get them to click through to your landing page, website or call to action.
Use Your Own Photos When Possible
It's always better to use your own photos when possible. If you offer a personal service such as fitness coaching, life coaching, or medical services then it's best to use your own picture. Swapping your headshot for a stock image will cost you clicks and conversions.
Short and Sweet
The biggest mistake people make with promotional videos is attempting to force feed people information. A catchy headline and your offer is all that is required. The video catches the user's attention, the headline makes them click. The main body of information belongs on your website or caption, not in the video.
Get in Touch
If you have any questions or queries, or would like to discuss your project, please feel free to get in touch.