Viral Marketing Benefits
It's effective and affordable.
Starting at €50.00 per month, viral marketing is very affordable compared to other forms of advertising. SEO for example will cost you anywhere between €400–€1,000+ per month with no guarantees of success. PPC marketing, although effective, can run into hundreds or even thousands of euro per month.
Emails, Emails, Emails
If you want to build a long term relationship with clients or potential clients then acquiring their email address is a priority. In the modern world of GDPR, acquiring emails is even harder. Viral marketing is one of the best ways of building a large email list of your customers and potential customers.
Having a strong email list is of great benefit to your business. Keep in regular contact with clients, inform them of upcoming events, old or new services you offer, or provide them with discount codes.
Is Viral Marketing for Everyone?
The key to viral marketing is offering a prize that is relevant to your audience. For example if you run a gym and offer free fitness classes then the majority of people entering your draw will have an interest in fitness — those people are more likely to engage and become clients. If however you are an electrician and offer a cash prize or mobile phone then people will enter solely for the prize. You are still getting your name out there but the newsletter list is less likely to convert to sales.
Is It GDPR Compliant?
Yes — when users inside the EU enter the draw they will have the option of opting in to your newsletter as required by GDPR legislation. This means your list is populated with more relevant users who are more likely to use your services or make a purchase when you send a newsletter.